Year:

2023

My Services:

GRAPHIC DESIGN

The Vincent Robson Monogram

Solving the problem of creating a personal monogram logo which is true to my highly particular personal aesthetics, and itself depicts problem solving and multi-functionality. 

1.

Knowing this logo would exist primarily digitally and at small scales, I began on paper with monocolor blocky graphical abstractions of my initials. Eventually I could cut the letters of my name out of a black square with simple white shapes. The results were directly adjacent to typography; carved block letters. It was modular, and with refinement it also became sophisticated. 

2.

Upon scanning the sketches into Illustrator, I realized I could push the modular monogram to show both initials of my name at once. Thus began a process of procedural experimentation to find the most expression with the simplest shapes while not sacrificing clarity of intent. 

3.

As a primarily digital logo there was no reason it couldn't move. I created a lottie animation to bring the idea to life. And with that, a static logo shows even more information every 180 degree turn it makes.

3 shapes

2 Letters